Meet Caroline Favelson

Hi, I’m Caroline Favelson, a marketing and analytics professional with a strong foundation in economics and business strategy. I hold a Bachelor of Arts in Economics and am pursuing an MBA in Marketing and Business Analytics at Binghamton University.

I’m passionate about connecting the dots between data and actionable business outcomes, crafting strategies that drive real impact. As a people-oriented team player with a great personality, I thrive in collaborative environments, building strong relationships while bringing positivity and enthusiasm to every project. My blend of creativity, analytical skills, and proactive mindset ensures I consistently deliver value beyond expectations!

I like to defy expectations. My favroite way to do this is to apply  economics, business, marketing, and analytics to concepts you would not expect. Fratconomics was my first iteration of this. I noticed that the fratconomy was an economy where time is the curency. The fratconomy follows the laws of economics perfectly, btu no one noticed until I did. I have also used logistic regression analysis to predict the winners of one of my favorite dating reality TV shows, Love Island. You can view these presentations on my home page under "projects"!