Welcome

Hi, I’m Caroline—a driven marketing and analytics enthusiast passionate about blending creativity with data to craft impactful solutions. Explore my journey, projects, and skills to see how I can bring value to your team!

Projects

Fratconomics

An original, self-motivated, market research study that explores the flow of inscentives in an economy you've never considered before.

Data Driven Marketing Final Project

A group project using a dataset to provide intuitive solution to the education industry. (slides 9: Regression Analysis in Excel and R & slide 12: Managerial Implications)

Love Island Logistic Regression

An original, self-motiveated logistic regression analysis to predict the winners of the popular reality TV show Love Island

Chinese Philosophy Final Paper

A writing sample of my Chinese Philosophy class final paper.

Frequently asked questions

What is my educational backround?

"I hold a Bachelor of Arts in Economics from Binghamton University and am currently pursuing an MBA with a concentration in Marketing and Business Analytics at the same institution. This educational foundation equips me with a strong blend of analytical and strategic skills to tackle complex business challenges."

What is something unique that I can bring to your team?

In short, my people skills, creativity, and what I call my "economics brain."

My people skills are evident when you meet me; I really love to talk to people! I genuinely enjoy networking with professionals or just meeting people in general. My extraversion requires me to constantly meet new people, gather different perspectives, and expand my network. You can see these skills at work if you decide to interview me. I'm one of the rare people that actually enjoy interviews!

I take pride in my creativity. Working for ShirtFaced, I was able to use my creativity to create real marketing campaigns. Currently, we are working on a fundraiser where we expand our outreach, increase sales, and do good for the community simultaneously!

My "economics brain" is my economics intuition. I believe that when you understand economics, you can apply it to anything! Fratconomics is my creation. The fratconomy is the economy that fraternities participate in to get girls to come to their parties. If you ever hear someone talking about Fratconomics, just know that it started with me trying to maximize my utility when assessing which fraternity party I should attend during undergrad. 

Why do I want to work in Marketing Analytics?

"Marketing analytics combines two areas I'm passionate about: creative problem-solving and data-driven decision-making. I love uncovering patterns and insights in data to understand consumer behavior and trends, which enables businesses to craft more impactful strategies. For me, marketing analytics is the perfect blend of storytelling and strategy, allowing me to connect the dots between numbers and real-world results to drive growth and innovation."

What are some achievments at my current internship?

"During my internship at ShirtFaced, I've accomplished several key achievements that have contributed to the company's growth and efficiency. I developed and implemented lead-generation strategies to expand client outreach and improve engagement. I optimized workflows using Monday.com, streamlining processes and enhancing team collaboration. Additionally, I conducted in-depth market trend analyses, which informed data-driven marketing strategies and strengthened campaign effectiveness. These efforts have supported the company in enhancing brand awareness and driving overall business expansion."

Contact me!

Location

Willing to relocate!